CRM + marketing + AI + voice + storage in one login — with a Brain that learns your business and 18 one-click Quick Actions that produce finished work, not chat answers.
Take a contact list, bolt a chat box on the side, call it an “AI CRM.” The AI doesn't know your market, your listings, or your voice — it answers like the same bot everyone else is using.
Roost puts the CRM at the core and wires AI into everything around it — follow-up, marketing, social, SEO, vision tools, voice. The AI works inside your data, not next to it.
The Roost Brain stores your market facts, playbooks, and scripts, and recalls them in every AI reply — so what Roost writes sounds like you, not a generic bot.
Everything in the Roost column is live today unless marked coming soon. The other column is the pattern we see across the category — not any one competitor.
| Feature | Roost | Typical “AI CRM” |
|---|---|---|
AI that drafts emails & texts Table stakes — this is the “wrapper” part everyone has. | ✓ | ✓ |
The Brain — AI that learns YOUR business Your market facts, scripts, and playbooks, recalled in every AI reply. | ✓ | — |
AI wired into every screen Contacts, deals, marketing, social — not a chat box bolted on the side. | ✓ | varies |
18 one-click Quick Actions CMA, listing presentation, open-house kit, net sheet, buyer tour & more — finished work products, not chat answers. | ✓ | — |
Full CRM: pipeline, deals & commissions Contact scoring, daily priorities, deal tracking, commission math. | ✓ | varies |
Social Suite — a month of posts in one click | ✓ | varies |
Video messaging with teleprompter Record, send, and see who watched — inside the CRM. | ✓ | — |
SEO & reputation engine Google Business Profile posts, review generation, local SEO. | ✓ | — |
Vision AI Listing descriptions from photos, virtual staging, photo enhancement — live today. Tour videos coming soon. | ✓+coming soon | — |
24/7 AI voice receptionist | ✓ | varies |
Predictive Seller Radar + farming Who's likely to list, and the neighborhoods worth working. | ✓ | — |
Media Gallery Every AI image & asset saved and reusable — staged rooms, social art, flyers. | ✓ | — |
Every price published on the website | ✓ | varies |
All of it in one login | ✓ | — |
✓ live in Roost today · +coming soon = part of that row isn’t shipped yet (see the row’s note) · varies = some products in the category offer it, most don’t · — not typical of the category.
The “typical AI CRM” column is our good-faith description of the general category as of July 2026 — it doesn’t describe any specific product, and individual products differ. The Roost column reflects features live in Roost today unless marked coming soon; Roost’s own pricing is published throughout this site.
A wrapper still leaves you paying for these separately. Here’s the going rate before Roost:
SEO / GBP agency
$500–2,000/mo
Social media manager
$300–1,500/mo
Video / content editor
$500+/mo
ISA / answering service
$1,000+/mo
Bought separately: $2,000–5,000/mo.
All of it in one Roost login — plans from $99/mo.
Feature availability varies by plan — social, SEO, video and the AI receptionist land on Premier (200 minutes a month, 500 on Ultimate). See exactly what each plan includes →
Every price is published — no “call us for a quote.” Take Premier: $229/mo. Twelve months of the pieces above runs into the thousands; twelve months of Premier is $2,748 — or $2,290 paid annually, with two months free. And you can walk the whole app in the live demo before you pay a cent.
The four ranges above are typical advertised rates for a solo agent hiring each service separately: an SEO / Google Business Profile agency, a social media manager, a video or content editor, and an ISA / answering service. Researched July 2026. Actual prices vary by market, vendor, and scope of work — treat these as ballpark ranges, not quotes.
Open the live demo and click around — the Brain, the Quick Actions, the whole platform. Then pick a plan when it earns it.
How we compare fairly: every page states what the other tool is genuinely good at, includes a “when they win” section, and never quotes another vendor’s pricing as fact. If a page ever gets that wrong, tell us and we’ll fix it.
Follow Up Boss →
The calling CRM — Roost adds the marketing engine in the same login.
Lofty →
IDX + paid lead-gen bundle for teams vs database-led, published pricing.
kvCORE / BoldTrail →
Enterprise brokerage platform (renamed 2024) vs flat-priced solo-first AI CRM.
Chime →
Chime is now Lofty — the comparison under the old name, explained.
Sierra Interactive →
Website/SEO-led team platform vs working the database you already own.
Real Geeks →
Accessible IDX + PPC lead-gen vs marketing your sphere without ad spend.
Zillow Showcase →
Rent a premium page on Zillow — or own your listing's website for $299 once.
CINC →
A lead engine that runs on ad spend vs growing the database you already own.
Ylopo →
Not a CRM by their own description — where the ad layer ends and Roost begins.
Brivity →
Listing & team operations vs marketing that arrives already produced.
Luxury Presence →
Design-led brand presence vs the daily engine behind it — honest on both.
AI receptionist CRMs →
What a 24/7 voice receptionist inside the CRM actually does.
For solo agents →
What actually matters when you're your own ISA and marketing hire.
CRM with social built in →
One system vs the CRM + scheduler + design tool + VA stack.
For brokerages →
Volume pricing in the open, per-seat controls, done-for-you rollout.
Custom websites + IDX →
Personal, designed-for-you sites — not template #47 — from $999 build + $149/mo, published.
Basic
$99/mo
AI CRM & follow-up
Premier ★
$229/mo
+ Social, SEO, video
Ultimate
$399/mo
+ Voice, Seller Radar, Vision
30-day money-back on the first plan payment · Founding 25 price lock · Full pricing →
No. Every comparison states what the other tool is genuinely good at and includes a 'when they win' section. Switch only if Roost actually fits the job.
No — small teams and brokerages run it too, with published volume pricing (10+ seats 20% off, 25+ seats 30% off). Solo is where the product was forged.
Yes — the live demo is the full app with sample data, no sign-up and no sales call: myroostcrm.com/demo.
