Everything Roost does
The whole platform, in detail — for readers who want the full story.
The Roost Brain
How Roost gets better at your job every night
Most “AI CRMs” are frozen the day you buy them. Roost isn’t. It has a Brain: teach it your business once, and it keeps studying your work — so tomorrow’s drafts are sharper than today’s.
1
Teach it once
Tell Roost your market facts, your listing scripts, your niche, and how you like to sound. Onboarding seeds the first facts on day one — you add more anytime.
2
It personalizes everything
Every draft, deliverable, and reply is written from what you’ve taught it — so it sounds like you, not a generic bot. When the Brain shaped an output, you see it right on the result:
Personalized from your Brain · from 3 of your notes3
It learns while you sleep
Every night Roost reviews your calls, notes, and deals and writes down what it learned about your business. Each morning it shows you what it picked up — Keep, tweak, or remove — so the Brain only gets more accurate. A running count sits in your sidebar: “Roost knows 47 things about your business.”
The typical CRM knows exactly as much on day 400 as it did on day 1. Roost on day 400 knows your farm, your scripts, your clients, and your voice — because it studied every night.
And it does everything else, too
A smart core, backed by real depth.
The Brain is what makes Roost yours — but it’s wired into a full platform, not a chat box on a contact list. Everything below is live in Roost today, except where marked Coming soon — and a few standout capabilities are exclusive to the Ultimate plan, marked accordingly.
The Roost Brain
Teach Roost your market facts, scripts, and playbooks — it recalls them in every AI reply, so drafts sound like you, not a generic bot.
18 one-click Quick Actions
CMA, listing presentation, open-house kit, seller net sheet, buyer tour packet, and more — finished work products in a click, not chat answers.
Vision AIUltimate
Listing descriptions written from your photos, empty rooms virtually staged, listing photos enhanced — twilight skies, decluttering, curb appeal. AI tour videos: coming soon.
24/7 voice receptionist
An AI receptionist answers, qualifies, and books appointments around the clock — even mid-showing. Included from Premier: 200 minutes a month, 500 on Ultimate.
Predictive Seller RadarUltimate
Surfaces who in your database is most likely to list next, and the neighborhoods worth farming. Equity & ownership data covers Los Angeles County today; more counties are being added.
Media Gallery
Every image Roost generates — staged rooms, social art, enhanced photos — saved in one reusable library with your uploads.
Stop paying for five tools. Roost is one.
Agents piece together an SEO agency, a social manager, a video editor, an ISA, and a CRM. Roost replaces all of it — includes the SEO most platforms charge extra for — and does a whole lot more.
SEO / GBP agency
$500–2,000/mo
Social media manager
$300–1,500/mo
Video / content editor
$500+/mo
ISA / answering service
$1,000+/mo
Bought separately: $2,000–5,000/mo. All of it in Roost: $229–399/mo.
How we calculate this
The four ranges above are typical advertised rates for a solo agent hiring each service separately: an SEO / Google Business Profile agency, a social media manager, a video or content editor, and an ISA / answering service. Researched July 2026. Actual prices vary by market, vendor, and scope of work — treat these as ballpark ranges, not quotes.
Features
Everything that revolves around your CRM, powered by AI
AI CRM & follow-up
Every contact scored and surfaced daily — who to call, what to say, drafted for you. Never let a relationship go cold.
Social Suite
Fill a whole month of on-brand posts in one click — captions in your voice, artwork designed, sized for Facebook, Instagram & LinkedIn and queued by date. You still tap post: auto-publishing turns on when Meta and LinkedIn verification clears.
Video messaging
Record personal videos with a teleprompter and background replacement — track who watched, right from the CRM.
SEO & Reputation
Google Business Profile posts, review generation & local SEO — the work agencies charge $500–2,000/mo for, included. Roost writes and schedules your GBP posts; you tap post until Google grants your profile API access.
Voice receptionist
An AI receptionist answers, qualifies, and books appointments 24/7 — so you never miss a lead while you're showing. 200 minutes on Premier, 500 on Ultimate.
Vision toolsUltimate
Write listing descriptions from photos, virtually stage empty rooms, and enhance listing photos — in seconds. AI tour videos: coming soon.
Wingman — daily accountability
The accountability of a $500/mo real-estate coach, built in — daily game plans, goal tracking, and honest nudges to keep you on pace.
Everything you get
The best of every tool — in one login
Everything you’d normally stitch together from five different platforms, built into Roost. Here’s the whole toolkit.
Relationships & CRM
- Smart contact scoring + daily priorities
- AI conversations & auto-reply
- AI ISA nurture
- Smart lists & segments
- Lead routing
- Groups & tags
Sales & Business
- Pipeline & deal tracking
- Commission calculator
- Income goals & scoreboard
- Predictive Seller RadarUltimate
- Neighborhood farmingUltimate
- Business analysis
Marketing
- Email campaigns & newsletters
- Items of Value
- Flyers & materials
- Handwritten cardsComing soon
- Drop-bys
- Listing presentations & equity reports
Social, Video & Content
- Social Suite — a month of posts in a click
- Video messaging + studio
- AI listing writerUltimate
- Virtual stagingUltimate
- Photo enhancementUltimate
- AI tour videosComing soon
SEO & Reputation
- Google Business Profile posts
- Review generation
- Local SEO & keywords
- Reputation dashboard
Websites, Funnels & Ads
- Custom website + IDX (not a template)Optional add-on
- Sales funnels & landing pagesOptional add-on
- Paid ads managementOptional add-on
- Database reactivationOptional add-on
AI Concierge & Insight
- 24/7 AI voice receptionist — from Premier
- Wingman — daily accountability
- Local market reports
- Semantic search + property matchUltimate
See it for yourself
The live demo is the full app — click around everything you just read about.