A Lofty alternative with published pricing and an AI that sounds like you
Lofty (formerly Chime) is an all-in-one platform anchored on IDX websites and paid lead generation. My Roost CRM starts from the other end: your existing database and daily follow-up, with the AI trained on your voice — and every price on the pricing page, not on a sales call.
Full app, sample data, no sign-up. Plans $99–$399/agent/mo, 30-day money-back guarantee.
Lead machine vs relationship machine
Lofty
IDX + funnels + paid lead gen + team CRM. Optimized for capturing and working internet leads at team scale — ideal when ad spend feeding a website is the growth engine.
My Roost CRM
AI CRM + marketing ops on your book of business. Optimized for who to call, what to say, what to post, and never letting your sphere go cold — with optional website/funnels/ads add-ons if you want them later.
| My Roost CRM | Lofty | |
|---|---|---|
| Starting point | Your book of business — daily who-to-call priorities, drafted outreach, relationship temperature. | IDX website + paid lead generation funnels feeding a team CRM. |
| Pricing | Published flat plans: $99 / $229 / $399 per agent per month. 30-day money-back guarantee. No quote call. | Packaged/quoted pricing — talk to their sales team for current numbers. |
| AI | The Brain learns your market facts, scripts, and voice; drafts, social posts, and listing content sound like you. | AI assistant focused on lead conversation and nurture on their platform. |
| Websites & ads | Optional add-ons (custom site + IDX, funnels, managed ads) — you only pay if you want them. | Core part of the bundle — great if you want it, part of the cost either way. |
| Solo-agent fit | Designed to run without an assistant or marketing hire; live demo to verify in 5 minutes. | Feature depth is aimed heavily at teams running paid lead pipelines. |
Comparison reflects our understanding of publicly available information as of July 2026 — always verify current features and pricing on the other product’s own site. Roost features marked Premier or Ultimate are plan-specific; see pricing. Other product names are trademarks of their respective owners; My Roost CRM is independent and is not affiliated with, endorsed by, or sponsored by them.
Where Roost stops
Roost has no ad-buying engine — paid ads are an optional done-for-you service on ad accounts you own, never a lead machine bundled into the subscription. It has no power dialer yet. And a custom IDX website is an optional add-on rather than the centerpiece of the product. If your growth model is paid lead volume at team scale — ad spend feeding an IDX site, routed across a roster of buyer agents — that is a different kind of product than the one Roost is, and you should weigh it before switching.
Lofty is built for…
- Growth from paid leads at team scale (ads → IDX → assignment).
- Buyers who want website, CRM and lead gen tightly bundled.
- Teams with buyer agents and ops to work high lead volume.
- Offices already standardized on Lofty/Chime workflows.
Choose My Roost CRM if…
- You want to work the database you have — no ad spend required.
- You need marketing produced (social, SEO, content), not only hosted.
- You want public pricing and a demo before any call.
- You're solo or a small team without a marketing hire.
- You care that AI drafts sound like you.
Morning comparison
A Lofty-oriented day (typical)
Work new portal/ad leads → nurture sequences → team assignment → site-driven activity feeds the pipeline.
In Roost
Who-to-call ranked → call/text with drafts in your voice → social/campaigns in the same app → the Brain learns from what you did.
Click through the real UI: try the live demo — sample data, no sign-up.
Switching from Lofty / Chime
Your book comes with you — and your existing website keeps working.
- 1
Export & import
Export contacts to CSV; guided onboarding imports from 15+ CRMs and Google Contacts.
- 2
Reconnect lead sources
Zillow, Realtor.com, Facebook Lead Ads, and similar flow in via your personal lead webhook (Zapier-compatible).
- 3
Wire up any website
Whatever site you run, point its forms at your Roost webhook and the leads land scored on your call list — Roost's website add-on is optional, never required.
- 4
Teach the Brain, work same day
About ten minutes on market, scripts, and voice — then you're on a real who-to-call list.
Done-for-you import is an optional add-on — see pricing.
What Roost costs (no “call us for a quote”)
| Plan | Price | Best if you need |
|---|---|---|
| Basic | $99/mo | CRM + follow-up foundation |
| Premier (most agents) | $229/mo | + 24/7 AI receptionist (200 min), Social Suite, video messaging, SEO & reputation |
| Ultimate | $399/mo | + 500 receptionist minutes, Seller Radar, Vision AI |
- Annual: pay for 10 months, get 12.
- 30-day money-back on the first plan payment for new subscribers — see Terms.
- Founding 25 locks plan price for life; published setup fee waived for the first 100.
We don't publish Lofty's quote — check lofty.com, and compare their package plus anything you still buy outside it (content, reputation, after-hours coverage).
Common questions
Can I bring my Lofty/Chime contacts to Roost?
Yes — guided onboarding imports contacts from 15+ CRMs and Google Contacts, and your lead sources reconnect through a personal lead webhook (Zapier-compatible).
Does Roost include an IDX website like Lofty?
As an optional add-on: a fully custom site with live MLS/IDX search from $999 build + $149/mo — designed for your brand, not picked from a template gallery (myroostcrm.com/websites). It's never required; the CRM, marketing, and AI work with the website you already have.
Is there a demo?
Yes — a live demo of the full app with sample data, no sign-up and no sales call: myroostcrm.com/demo.
Do I need to buy leads for Roost to work?
No — that's the core difference. Roost is built to work the database you already have: sphere, past clients, referrals, and whatever lead sources you choose to connect. No ad spend is required for it to earn its keep.
See it for yourself — in the actual app
The live demo is the full product with sample data. Click around everything above, no sign-up.