A Lofty alternative with published pricing and an AI that sounds like you
Lofty (formerly Chime) is an all-in-one platform anchored on IDX websites and paid lead generation. My Roost CRM starts from the other end: your existing database and daily follow-up, with the AI trained on your voice — and every price on the pricing page, not on a sales call.
Full app, sample data, no sign-up. Plans $99–$399/agent/mo, 30-day money-back guarantee.
Lead machine vs relationship machine
Lofty
IDX + funnels + paid lead gen + team CRM. Optimized for capturing and working internet leads at team scale — ideal when ad spend feeding a website is the growth engine.
My Roost CRM
AI CRM + marketing ops on your book of business. Optimized for who to call, what to say, what to post, and never letting your sphere go cold — with optional website/funnels/ads add-ons if you want them later.
| My Roost CRM | Lofty | |
|---|---|---|
| Starting point | Your book of business — daily who-to-call priorities, drafted outreach, relationship temperature. | IDX website + paid lead generation funnels feeding a team CRM. |
| Pricing | Published flat plans: $99 / $229 / $399 per agent per month. 30-day money-back guarantee. No quote call. | Packaged/quoted pricing — talk to their sales team for current numbers. |
| AI | The Brain learns your market facts, scripts, and voice; drafts, social posts, and listing content sound like you. | AI assistant focused on lead conversation and nurture on their platform. |
| Websites & ads | Optional add-ons (custom site + IDX, funnels, managed ads) — you only pay if you want them. | Core part of the bundle — great if you want it, part of the cost either way. |
| Solo-agent fit | Designed to run without an assistant or marketing hire; live demo to verify in 5 minutes. | Feature depth is aimed heavily at teams running paid lead pipelines. |
Comparison reflects our understanding of publicly available information as of July 2026 — always verify current features and pricing on the other product’s own site. Roost features marked Premier or Ultimate are plan-specific; see pricing.
When Lofty might fit you better
If your growth model is paid lead generation at team scale — ad spend feeding an IDX site, routed to buyer agents on a big roster — Lofty's bundle is built exactly for that. Roost is the better fit when your business runs on your database and referrals, you want your marketing produced (not just hosted), and you want to know the price before a sales call.
Choose Lofty if…
- Growth = paid leads at team scale (ads → IDX → assignment).
- You want the website + CRM + lead gen tightly bundled.
- You have buyer agents and ops to work high lead volume.
- You're already standardized on Lofty/Chime workflows office-wide.
Choose My Roost CRM if…
- You want to work the database you have — no ad spend required.
- You need marketing produced (social, SEO, content), not only hosted.
- You want public pricing and a demo before any call.
- You're solo or a small team without a marketing hire.
- You care that AI drafts sound like you.
Morning comparison
A Lofty-oriented day (typical)
Work new portal/ad leads → nurture sequences → team assignment → site-driven activity feeds the pipeline.
In Roost
Who-to-call ranked → call/text with drafts in your voice → social/campaigns in the same app → the Brain learns from what you did.
Click through the real UI: try the live demo — sample data, no sign-up.
Switching from Lofty / Chime
Your book comes with you — and your existing website keeps working.
- 1
Export & import
Export contacts to CSV; guided onboarding imports from 15+ CRMs and Google Contacts.
- 2
Reconnect lead sources
Zillow, Realtor.com, Facebook Lead Ads, and similar flow in via your personal lead webhook (Zapier-compatible).
- 3
Keep your site
Point your existing site's forms at your Roost webhook — you don't have to buy Roost's site add-on.
- 4
Teach the Brain, work same day
About ten minutes on market, scripts, and voice — then you're on a real who-to-call list.
Done-for-you import is an optional add-on — see pricing.
What Roost costs (no “call us for a quote”)
| Plan | Price | Best if you need |
|---|---|---|
| Basic | $99/mo | CRM + follow-up foundation |
| Premier (most agents) | $229/mo | + Social Suite, video messaging, SEO & reputation |
| Ultimate | $399/mo | + 24/7 AI receptionist, Seller Radar, Vision AI |
- Annual: pay for 10 months, get 12.
- 30-day money-back on the first plan payment for new subscribers — see Terms.
- Founding 25 locks plan price for life; published setup fee waived for the first 100.
We don't publish Lofty's quote — check lofty.com, and compare their package plus anything you still buy outside it (content, reputation, after-hours coverage).
Common questions
Can I bring my Lofty/Chime contacts to Roost?
Yes — guided onboarding imports contacts from 15+ CRMs and Google Contacts, and your lead sources reconnect through a personal lead webhook (Zapier-compatible).
Does Roost include an IDX website like Lofty?
As an optional add-on: a fully custom site with live MLS/IDX search from $999 build + $149/mo — designed for your brand, not picked from a template gallery (myroostcrm.com/websites). It's never required; the CRM, marketing, and AI work with the website you already have.
Is there a demo?
Yes — a live demo of the full app with sample data, no sign-up and no sales call: myroostcrm.com/demo.
Do I need to buy leads for Roost to work?
No — that's the core difference. Roost is built to work the database you already have: sphere, past clients, referrals, and whatever lead sources you choose to connect. No ad spend is required for it to earn its keep.
See it for yourself — in the actual app
The live demo is the full product with sample data. Click around everything above, no sign-up.