A Sierra Interactive alternative for agents who run on their database
Sierra Interactive earns its reputation: IDX websites with real SEO lead generation behind them, deep behavioral automation, and a big integration catalog. It's built for website-led teams. My Roost CRM comes at growth from the other side — your existing relationships, a daily who-to-call list, and marketing produced in your voice — at a flat published price, every fee (setup included) printed on the pricing page, no annual commitment.
Full app, sample data, no sign-up. Plans $99–$399/agent/mo, 30-day money-back guarantee.
Website-led vs database-led
Sierra Interactive
Growth centered on IDX sites, organic SEO, often PPC, behavioral triggers, and routing that rewards configuration time. A big integration catalog (~100) lets teams assemble a wide stack around the site.
My Roost CRM
Growth centered on relationship temperature: daily call priorities, drafted outreach, and in-app marketing (social, email, SEO/reputation tools on plan). The website is optional — not the product's center of gravity.
| My Roost CRM | Sierra Interactive | |
|---|---|---|
| Growth model | Database-led: relationship scoring, daily call priorities, drafted outreach, referrals. | Website-led: IDX sites with strong SEO lead gen, often paired with PPC. |
| Core follow-up | Who-to-call every morning with AI-drafted talking points from your own history. | Behavioral triggers and routing driven by website activity — rewards configuration time. |
| Marketing & social | Social Suite, email campaigns, listing content, print, and SEO/reputation tools built in (plan-dependent). | Centers on lead nurture; content and social typically live in other tools via its ~100 integrations. |
| AI personalization | The Brain learns your market, scripts, and voice once — every draft sounds like you. | Automation is rule- and behavior-based; less emphasis on producing content in your voice. |
| Pricing & setup | Published flat plans: $99 / $229 / $399 per agent per month plus a published one-time setup & onboarding fee — currently waived for the first 100 paying agents. Cancel anytime, 30-day money-back guarantee. | Published tiers from roughly $300/mo on annual billing, more month-to-month, plus a setup fee on monthly plans — check sierrainteractive.com for current numbers. |
| Solo-agent fit | Designed to run without an assistant or marketing hire; verify in the live demo in 5 minutes. | Reviewers consistently place it strongest with teams that invest configuration time. |
Comparison reflects our understanding of publicly available information as of July 2026 — always verify current features and pricing on the other product’s own site. Roost features marked Premier or Ultimate are plan-specific; see pricing. Other product names are trademarks of their respective owners; My Roost CRM is independent and is not affiliated with, endorsed by, or sponsored by them.
Where Roost stops
Published before you buy rather than discovered after. Roost does not run a website-led organic lead machine as its core product — a custom IDX site is an optional add-on, not the centerpiece. It has no power dialer yet. And its integration list is deliberately short: leads flow in from anything that can send a webhook, but Roost is built to be your system of record rather than one node in a large assembled stack. If a website tuned for SEO and PPC conversion is the single thing you're buying software for, that isn't the job Roost is built for.
Sierra Interactive is built for…
- Growth strategies centered on an IDX website (organic SEO, often PPC).
- Teams that will configure behavioral automation and routing properly.
- Stacks assembled around a website-led CRM via a large integration catalog.
- Optimizing cost-per-lead and conversion on internet traffic.
- Businesses where the site itself has to be the hero product.
Choose My Roost CRM if…
- Your business runs on sphere, past clients, and referrals.
- You want marketing and social produced for you, not assembled from five integrations.
- You want every price — plans and setup — published before any phone call.
- You're solo or a small team without a full-time ops/marketing hire.
- Follow-through and content consistency are bigger problems than website traffic.
What your week feels like
Sierra-oriented (website-led team)
Traffic hits the site → behavioral automations fire → leads route into pipelines → agents work inbound → social/design/content often live in adjacent tools.
In Roost
Open Who to call today → drafts in your voice → log activity → Social Suite and campaigns in the same login → the Brain learns overnight → the AI receptionist catches what you miss (from Premier).
Click through the real UI: try the live demo — sample data, no sign-up.
Moving from Sierra without losing your book
Your contacts and your lead sources are yours. Moving is an export, a guided import, and pointing whatever captures leads today at your Roost webhook — nothing about how leads reach you has to change.
- 1
Export & import
Export contacts to CSV; guided onboarding imports from 15+ CRMs and Google Contacts.
- 2
Reconnect lead sources
Your personal lead webhook (Zapier-compatible) takes portal leads, ad forms, and any website form you point at it.
- 3
Teach the Brain (~10 minutes)
Market, scripts, voice — once.
- 4
Work the same day
A real who-to-call list on day one.
Done-for-you onboarding is an optional add-on — see pricing.
What Roost costs (no “call us for a quote”)
| Plan | Price | Best if you need |
|---|---|---|
| Basic | $99/mo | Full AI CRM & pipeline, email, calendar & booking |
| Premier (most agents) | $229/mo | + 24/7 AI receptionist (200 min), Social Suite, video messaging, SEO & reputation, Wingman |
| Ultimate | $399/mo | + 500 receptionist minutes, Seller Radar, Vision AI |
- Setup & onboarding fees are published by plan ($79/$199/$599) and waived for the first 100 paying agents.
- Annual: pay for 10 months, get 12. Cancel anytime; 30-day money-back on the first plan payment.
Sierra publishes its own tiers — check sierrainteractive.com for current numbers rather than treating any third-party summary (ours included) as gospel.
SEO websites — the honest gap
Here's the honest scope. Roost includes SEO and reputation tools for your existing presence (plan-dependent, typically Premier+), plus zero-maintenance branded pages — booking, listing launch, home value, digital card. A custom IDX website is an optional add-on (from $999 build + $149/mo), never bundled and never required. What Roost does not do is run a website-led organic lead machine as its core product, and if that is the single thing you're buying software for, you should weigh it before switching.
Common questions
Can I move my Sierra Interactive database into Roost?
Yes — export your contacts to CSV and they import as part of guided onboarding, alongside imports from 15+ CRMs and Google Contacts. Lead sources reconnect through your personal lead webhook.
Does Roost do SEO websites like Sierra?
Roost includes SEO and reputation tools for your existing presence (plan-dependent), and a custom IDX website is an optional add-on (from $999 build + $149/mo) — designed for you, not a template (myroostcrm.com/websites). A website-led lead machine is still Sierra's home turf, and we say so plainly.
What does Roost cost compared to Sierra Interactive?
Roost's pricing is published flat per agent: $99 Basic, $229 Premier, $399 Ultimate per month, plus a published one-time setup & onboarding fee ($79/$199/$599 by plan — waived for the first 100 paying agents). Cancel anytime, 30-day money-back guarantee. Sierra publishes its tiers on its own site — check there for current numbers rather than taking ours.
Is Roost enough on its own if I spend $5k+/month on ads?
Depends what you're buying it for, and we'd rather answer straight. Roost is not a PPC conversion machine — it doesn't buy or optimise ad traffic. What it does is make sure everything that arrives, from any source, actually gets followed through and marketed to. If ad-traffic conversion is the only job you need done, that's not the job Roost is built for.
Will my website's leads still reach me in Roost?
Yes, whatever site you're running. Point its contact and valuation forms at your personal lead webhook and every inquiry lands scored, source-tagged, and on your who-to-call list. Changing your CRM doesn't cost you your lead flow.
Which Roost plan should a Sierra switcher start on?
Most agents who want marketing + SEO tools in-app start on Premier ($229/mo), which also includes the 24/7 AI receptionist with 200 answered minutes a month. Choose Ultimate for 500 receptionist minutes, Predictive Seller Radar, and Vision AI.
See it for yourself — in the actual app
The live demo is the full product with sample data. Click around everything above, no sign-up.