A Sierra Interactive alternative for agents who run on their database
Sierra Interactive earns its reputation: IDX websites with real SEO lead generation behind them, deep behavioral automation, and a big integration catalog. It's built for website-led teams. My Roost CRM comes at growth from the other side — your existing relationships, a daily who-to-call list, and marketing produced in your voice — at a flat published price, every fee (setup included) printed on the pricing page, no annual commitment.
Full app, sample data, no sign-up. Plans $99–$399/agent/mo, 30-day money-back guarantee.
Website-led vs database-led
Sierra Interactive
Growth centered on IDX sites, organic SEO, often PPC, behavioral triggers, and routing that rewards configuration time. A big integration catalog (~100) lets teams assemble a wide stack around the site.
My Roost CRM
Growth centered on relationship temperature: daily call priorities, drafted outreach, and in-app marketing (social, email, SEO/reputation tools on plan). The website is optional — not the product's center of gravity.
| My Roost CRM | Sierra Interactive | |
|---|---|---|
| Growth model | Database-led: relationship scoring, daily call priorities, drafted outreach, referrals. | Website-led: IDX sites with strong SEO lead gen, often paired with PPC. |
| Core follow-up | Who-to-call every morning with AI-drafted talking points from your own history. | Behavioral triggers and routing driven by website activity — rewards configuration time. |
| Marketing & social | Social Suite, email campaigns, listing content, print, and SEO/reputation tools built in (plan-dependent). | Centers on lead nurture; content and social typically live in other tools via its ~100 integrations. |
| AI personalization | The Brain learns your market, scripts, and voice once — every draft sounds like you. | Automation is rule- and behavior-based; less emphasis on producing content in your voice. |
| Pricing & setup | Published flat plans: $99 / $229 / $399 per agent per month plus a published one-time setup & onboarding fee — currently waived for the first 100 paying agents. Cancel anytime, 30-day money-back guarantee. | Published tiers from roughly $300/mo on annual billing, more month-to-month, plus a setup fee on monthly plans — check sierrainteractive.com for current numbers. |
| Solo-agent fit | Designed to run without an assistant or marketing hire; verify in the live demo in 5 minutes. | Reviewers consistently place it strongest with teams that invest configuration time. |
Comparison reflects our understanding of publicly available information as of July 2026 — always verify current features and pricing on the other product’s own site. Roost features marked Premier or Ultimate are plan-specific; see pricing.
When Sierra Interactive might fit you better
If your growth strategy is a high-performing IDX website — organic SEO plus PPC feeding a team pipeline — Sierra is one of the strongest website-led platforms you can buy, and its automation rewards a team that configures it properly. Roost is the better fit when your business runs on your sphere and referrals, you want your marketing and social produced for you rather than assembled from integrations, and you want every price — plans and setup alike — published before any phone call.
Choose Sierra Interactive if…
- Your growth strategy is a high-performing IDX website (organic SEO + often PPC).
- You have a team that will configure behavioral automation and routing properly.
- You want a large integration catalog around a website-led CRM.
- You're optimizing cost-per-lead and conversion on internet traffic.
- The site itself needs to be the hero product, not an add-on.
Choose My Roost CRM if…
- Your business runs on sphere, past clients, and referrals.
- You want marketing and social produced for you, not assembled from five integrations.
- You want every price — plans and setup — published before any phone call.
- You're solo or a small team without a full-time ops/marketing hire.
- Follow-through and content consistency are bigger problems than website traffic.
What your week feels like
Sierra-oriented (website-led team)
Traffic hits the site → behavioral automations fire → leads route into pipelines → agents work inbound → social/design/content often live in adjacent tools.
In Roost
Open Who to call today → drafts in your voice → log activity → Social Suite and campaigns in the same login → the Brain learns overnight → optional receptionist on Ultimate.
Click through the real UI: try the live demo — sample data, no sign-up.
Moving from Sierra without losing your book
Dual-stacking is a valid path: many agents keep the Sierra site capturing leads and webhook them into Roost for daily follow-up and marketing while they transition.
- 1
Export & import
Export contacts to CSV; guided onboarding imports from 15+ CRMs and Google Contacts.
- 2
Reconnect lead sources
Your personal lead webhook (Zapier-compatible) — including forms from a site you keep.
- 3
Teach the Brain (~10 minutes)
Market, scripts, voice — once.
- 4
Work the same day
A real who-to-call list on day one.
Done-for-you onboarding is an optional add-on — see pricing.
What Roost costs (no “call us for a quote”)
| Plan | Price | Best if you need |
|---|---|---|
| Basic | $99/mo | Full AI CRM & pipeline, email, calendar & booking |
| Premier (most agents) | $229/mo | + Social Suite, video messaging, SEO & reputation, Wingman |
| Ultimate | $399/mo | + 24/7 AI receptionist, Seller Radar, Vision AI |
- Setup & onboarding fees are published by plan ($79/$199/$599) and waived for the first 100 paying agents.
- Annual: pay for 10 months, get 12. Cancel anytime; 30-day money-back on the first plan payment.
Sierra publishes its own tiers — check sierrainteractive.com for current numbers rather than treating any third-party summary (ours included) as gospel.
SEO websites — the honest gap
Roost includes SEO and reputation tools for your existing presence (plan-dependent, typically Premier+), plus zero-maintenance branded pages (booking, listing launch, home value, digital card). A custom IDX website is an optional add-on (from $999 build + $149/mo) — never required. A website-led lead machine is Sierra's home turf, and we say so plainly; staying on Sierra for web while using Roost for database marketing can be the right architecture.
Common questions
Can I move my Sierra Interactive database into Roost?
Yes — export your contacts to CSV and they import as part of guided onboarding, alongside imports from 15+ CRMs and Google Contacts. Lead sources reconnect through your personal lead webhook.
Does Roost do SEO websites like Sierra?
Roost includes SEO and reputation tools for your existing presence (plan-dependent), and a custom IDX website is an optional add-on (from $999 build + $149/mo) — designed for you, not a template (myroostcrm.com/websites). A website-led lead machine is still Sierra's home turf, and we say so plainly.
What does Roost cost compared to Sierra Interactive?
Roost's pricing is published flat per agent: $99 Basic, $229 Premier, $399 Ultimate per month, plus a published one-time setup & onboarding fee ($79/$199/$599 by plan — waived for the first 100 paying agents). Cancel anytime, 30-day money-back guarantee. Sierra publishes its tiers on its own site — check there for current numbers rather than taking ours.
Is Roost enough on its own if I spend $5k+/month on ads?
Maybe not — and we'd rather say so. At that ad volume, a website-led platform tuned for PPC conversion may stay in your stack; Roost then covers the follow-through, database marketing, and content side. Plenty of tools pair; mismatched expectations don't.
Can I keep my Sierra site and use Roost for CRM and marketing?
Yes. Point site forms and lead sources at your Roost webhook so every inquiry lands on your who-to-call list. Plenty of agents dual-stack during a transition.
Which Roost plan should a Sierra switcher start on?
Most agents who want marketing + SEO tools in-app start on Premier ($229/mo). Choose Ultimate for the AI receptionist and Vision AI.
See it for yourself — in the actual app
The live demo is the full product with sample data. Click around everything above, no sign-up.