A website that’s actually yours — not template #47
The website-led platforms sell you a template farm: pick a layout, swap the headshot, look like every other agent on the platform. Roost builds the opposite — a fully custom site designed around your brand and market, with live MLS/IDX search, SEO built in, and every lead flowing straight into the CRM that tells you who to call.
Full agent site: from $999 build + $149/mo · Listing Showcase: from $299 one-time per listing → · optional — the CRM never requires either
Designed for you — not picked from a gallery
The big platforms hand you a template with your headshot swapped in. Your Roost site is designed around your brand, your market, and how you actually win business. Two agents, two different sites.
Live MLS/IDX search
Visitors search real listings on your site — the credibility feature buyers expect, without buying an entire enterprise platform to get it.
Wired into your CRM, not bolted next to it
Every form, home-value request, and booking on your site lands in Roost — scored, routed, and on your who-to-call list. No Zapier duct tape between your website and your follow-up.
SEO built in
Structure, speed, and local SEO baked into the build — and it pairs with the SEO & reputation tools already in your Premier/Ultimate plan.
Capture pages included with the CRM anyway
Even without the custom site, Roost gives you a booking page, home-value funnel, listing launch pages, and a digital business card. The custom site is for agents who want the full personal flagship.
Published pricing, like everything else
From $999 one-time build + $149/mo for hosting, IDX, and ongoing updates (bigger builds scope up from there). No 'schedule a call to hear a number.' If the price isn't on the page, we don't consider it published.
How it compares, honestly
| Roost custom site | Platform template sites | |
|---|---|---|
| Design | Custom-designed around your brand and market. | Template gallery — efficient at scale, similar across agents. |
| IDX search | Live MLS/IDX search included. | Included — usually their core strength. |
| CRM connection | Native: forms, valuations, and bookings land scored on your who-to-call list. | Native to their own CRM — the site and CRM come as one platform decision. |
| Required? | Optional add-on — the CRM works with the site you already have. | Typically central to the package you're buying. |
| Pricing | Published: from $999 one-time build + $149/mo. | Varies by platform and package — check each vendor's site. |
Fair-comparison rules apply here like everywhere: if a paid lead-gen engine behind an IDX site is your whole growth model, the website-led platforms are genuinely strong at that — see our honest comparisons.
Exactly what the money buys
No mystery scoping. The build is one price, the monthly is one price, and here’s the line-item truth of both.
One-time · from $999
The build
- Custom design from scratch around your brand, market, and niche — no template gallery, no theme #47
- Live MLS/IDX property search your visitors can actually use
- Home-valuation funnel — the same seller-lead machine running on this site at /value
- Every form, valuation, and tour request wired into your Roost — scored and on your who-to-call list
- Booking pages connected to your Roost calendar
- SEO fundamentals done right: schema markup, meta, sitemap, mobile, page speed
- Domain setup (or connect the one you own) with SSL
- Revision round with you before launch
Ongoing · $149/mo
Keeping it alive & earning
- Hosting, SSL, and monitoring — fast, secure, up
- IDX feed upkeep so listings stay live and accurate
- Small content edits as your business changes — new headshot, new area, new tagline
- Visitor analytics so you know what the site is doing for you
- Priority support from the studio that built it — not a ticket queue at a platform
Why you can’t skip a real website: when a referral hears your name, the first thing they do is Google you. A template site says “one of thousands.” A custom site that captures the lead into the CRM that calls them back — that’s the whole loop working for you while you sleep.
Just need one listing to shine? The Listing Showcase Site gives a single property its own website — $299 one-time, live in days.
See the craft — live samples
Exhibit A is the site you’re reading: myroostcrm.com — this marketing site, the home-value funnel, and the CRM behind it were all built by the same hands. Below, a few more live builds. Different brands, different designs — that’s the point. Heads up: some samples are demo builds — the design is real, but not every link or form is wired up.
Real estate · luxury brokerage
The Rich Group →
Sample build for a Los Angeles luxury brokerage — full-screen hero, neighborhoods, listings showcase, valuation and contact flows.
Personal brand · portfolio
Makeup by JD →
Celebrity makeup artist portfolio — gallery-first design, booking contact, résumé. Different industry, same custom care.
Luxury hospitality
Sushi Iki LA →
Ultra-premium omakase — minimalist luxury design, gallery-first storytelling, reservations flow. The aesthetic bar for a high-end personal brand.
Single-listing property site
Tamarisk Legacy →
Dedicated site for one Rancho Mirage estate — cinematic hero, private-tour booking. The kind of page that wins a luxury listing appointment.
Real estate finance
Image Financial →
Los Angeles private real-estate lender — trust-first design, clear service paths, licensing front and center.
Professional services
Law Offices of Victor Sherman →
Los Angeles criminal-defense firm — authoritative, credential-forward design for a practice where trust is everything.
Builds are delivered by Steve’s Dev & Data — the same studio that engineered Roost itself.
Want one built for you?
Request founding access and mention the website — we’ll reply by email with scope and a real number. No cold calls.