A Follow Up Boss alternative that does the marketing too
Follow Up Boss is a respected real-estate CRM — especially strong at lead follow-up and calling. That's the job it was built to win. My Roost CRM is for agents who want that daily follow-up discipline and the marketing engine in the same login: social posts, email campaigns, SEO tools, listing content, and drafts written in your voice — without stitching together a stack of integrations.
Full app, sample data, no sign-up. Plans $99–$399/agent/mo, 30-day money-back guarantee.
Follow Up Boss optimizes the call. Roost runs the call and the content.
Follow Up Boss
A CRM many teams trust for action plans, lead response, and calling workflows. If your business is high-volume inbound leads and a dialer-first day, FUB is a serious contender — and often the office standard.
My Roost CRM
A full AI platform with CRM at the core: who to call today, outreach drafted in your voice, social and marketing produced in-app, plus an optional 24/7 AI receptionist and vision tools on higher plans. Built so a solo agent or small team can run follow-up and marketing without hiring a VA, ISA, and social manager.
| My Roost CRM | Follow Up Boss | |
|---|---|---|
| Daily priorities | Scored who-to-call list with relationship context and AI-drafted talking points from your history. | Strong action plans and calling workflows — what FUB is known for. |
| Calling & texting | Tap-to-call on every priority row with AI-drafted talking points; texting runs on your Roost number. (A full in-app power dialer is on the roadmap — not shipped yet, and we say so.) | Mature calling-centric workflows; dialer/setup depends on how your team configures FUB. |
| Marketing in one login | Social Suite, email campaigns, flyers, presentations, SEO & reputation tools built in (plan-dependent). | Marketing is typically assembled via third-party integrations you choose and pay for separately. |
| AI that sounds like you | Roost Brain — teach market facts, scripts, and voice once; drafts personalize and improve overnight. | AI features focus more on lead communication than producing a full marketing calendar in your brand voice. |
| Missed-call / after-hours | 24/7 AI voice receptionist answers, qualifies, and books — included from Premier (200 min/mo, 500 on Ultimate). | Call handling depends on your team, ISA, or dialer setup. |
| Listing & visual content | Vision AI: listing writer, virtual staging, photo enhancement (Ultimate); AI tour videos coming soon. | Not the core FUB job — usually external tools. |
| Zillow data | None. Roost has no access to Zillow browsing data. Its intelligence comes from your own database: call and text history, email engagement, and on Ultimate, equity and tenure on owners you know (Los Angeles County today, more counties being added). | Through Zillow Pro (nationwide since July 2026), per Zillow's launch materials: connected contacts' Zillow browsing, saves, and searches surface in Smart Lists with AI summaries. That is Zillow's own data, and no CRM outside Zillow can carry it. |
| Pricing | Published flat: $99 / $229 / $399 per agent/mo · 30-day money-back on first plan payment. | Per-user subscription — check followupboss.com for current tiers. Zillow Pro is not priced on its product page; contact sales. |
| Contract | Month-to-month. Cancel anytime, export to CSV anytime. | Zillow Pro carries a 12-month initial term with an early-termination fee, and every seat on the account must be on it, per Zillow's terms as reported at launch. Plain FUB terms are on their site. |
| Who it's built around | Working agents & small teams; first live workspace is a real California brokerage. | Teams and lead ops that want a battle-tested follow-up CRM, including many large offices. |
| Ownership | Independent product. | Zillow Group (since 2023). Now the CRM inside Zillow Pro. |
Comparison reflects our understanding of publicly available information as of August 2026 — always verify current features and pricing on the other product’s own site. Roost features marked Premier or Ultimate are plan-specific; see pricing. Other product names are trademarks of their respective owners; My Roost CRM is independent and is not affiliated with, endorsed by, or sponsored by them.
Where Roost stops
Two gaps worth knowing before you move. Roost has no power dialer yet — you get tap-to-call on every priority row with AI-drafted talking points, and texting on your own Roost number, but not a rapid-fire dialing rig; it's on the roadmap and we say so rather than imply otherwise. And Roost doesn't carry a large third-party integration catalog: leads flow in from anything that can send a webhook, but if your operation is wired around a specific ecosystem of connected apps, moving means rebuilding those connections.
Follow Up Boss is built for…
- Teams already living in FUB action plans who won't retrain.
- Operations built around a specific integration ecosystem.
- High-volume internet leads worked by a calling-first team.
- Agents with marketing help hired separately, who only need the CRM layer.
Choose My Roost CRM if…
- You're a solo agent or small team without a full-time ISA and social manager.
- You want follow-up + marketing + content in one login, not five tools.
- You care that AI drafts sound like you — market, scripts, voice — not a generic bot.
- You want public pricing, a 30-day money-back first payment, and a full live demo before you buy.
- You're tired of a cold database and a half-finished content calendar.
What your morning looks like
In Follow Up Boss (typical)
Open action plans → work leads and follow-ups → call/text from your FUB-centered workflow → jump to other tools for social, design, SEO, or listing content.
In Roost
Open Who to call today → contacts ranked with drafts in your voice → log the call → Social Suite and campaigns live in the same app → the Brain keeps learning from what you actually did.
Click through the real UI: try the live demo — sample data, no sign-up.
Moving off Follow Up Boss without losing your book
Switching CRMs is annoying. We designed onboarding so you're not stuck in spreadsheet hell.
- 1
Import your people
Guided setup brings contacts from 15+ CRMs and Google Contacts — including the common export paths teams use when leaving FUB.
- 2
Reconnect lead sources
Zillow, Realtor.com, Facebook Lead Ads, and similar sources flow in through your personal lead webhook (Zapier-compatible).
- 3
Teach the Brain once
About ten minutes on your market, niche, scripts, and how you like to sound.
- 4
Work the same day
You're on a who-to-call list the first day — nothing to install.
Don't want to DIY? Done-for-you onboarding is available — see pricing. And if you request founding access, tell us you're coming from Follow Up Boss; we'll prioritize import help.
What Roost costs (no “call us for a quote”)
| Plan | Price | Best if you need |
|---|---|---|
| Basic | $99/mo | AI CRM, pipeline, email campaigns, calendar & booking |
| Premier (most agents) | $229/mo | Everything in Basic + 24/7 AI receptionist (200 min), Social Suite, video messaging, SEO & reputation, Wingman |
| Ultimate | $399/mo | Everything in Premier + 500 receptionist minutes, Seller Radar, Vision AI |
- Annual: pay for 10 months, get 12.
- Guarantee: first plan payment fully refundable for 30 days for new subscribers — see Terms.
- Founding 25: first 25 paying agents lock plan price for life. Published setup & onboarding fee waived for the first 100.
We don't publish Follow Up Boss's price here — check their site, and when you compare, include what you spend outside FUB on social, design, SEO, and answering tools. Roost isn't a perfect clone of every specialist vendor, but one login covers a large share of that stack, plan-dependent.
Solo and small-team agents switching from FUB
A lot of FUB accounts sit inside large teams. If that's you and the whole office is standardized on FUB, staying can be the right call. If you ARE the team — agent, marketer, and follow-up department in one person — Roost was shaped for that reality: a working California brokerage's daily grind, not a conference-room feature list.
Common questions
Can I move my Follow Up Boss database into Roost?
Yes. Guided onboarding imports contacts from 15+ CRMs and Google Contacts. Lead sources like Zillow, Realtor.com, and Facebook Lead Ads reconnect through your personal lead webhook (Zapier-compatible). Export from FUB, import into Roost, and we help you verify the book landed cleanly.
Does Roost replace the calling workflow FUB is known for?
Roost is built around a daily prioritized who-to-call list, with tap-to-call on every row, texting on your Roost number, and AI-drafted talking points from your history with each contact. It's not a pixel-perfect clone of every FUB action-plan convention — it's a different daily rhythm optimized for relationship temperature plus drafted outreach. The live demo is the fastest way to feel the difference.
What does Roost cost compared to Follow Up Boss?
Roost is flat and public: Basic $99, Premier $229, Ultimate $399 per agent per month, with a 30-day money-back guarantee on the first plan payment for new subscribers. For Follow Up Boss pricing, check followupboss.com — we don't quote other vendors' prices. When you compare, include what you spend outside FUB on social, content, SEO, and after-hours coverage.
Is Roost only for agents who don't buy internet leads?
No. Leads flow into Roost from major portals and ad forms via webhook. Roost is especially strong if a big part of your business is sphere, past clients, and referrals — the relationships that die when follow-up and marketing fall off your plate. If your entire model is maximum-volume portal leads inside a FUB-standardized team, FUB may still fit better.
Which Roost plan is closest to "FUB + my marketing stack"?
Most agents land on Premier ($229/mo) for CRM follow-up plus Social Suite, video messaging, SEO/reputation, and the 24/7 AI receptionist with 200 answered minutes a month. Add Ultimate if you want 500 receptionist minutes, Predictive Seller Radar, and Vision AI tools.
What about Zillow Pro?
Zillow Pro (nationwide since July 9, 2026) bundles Follow Up Boss with My Agent and Agent Profiles, and pipes Zillow's own consumer activity onto contacts who accept a My Agent invite. That browsing signal is real, nobody but Zillow can offer it, and Roost does not. Its terms, as reported at launch, run twelve months up front, charge to exit early, require the whole roster on the plan, and leave the price to a sales conversation. Roost is month-to-month with published pricing. We wrote up the full comparison on our Zillow Pro alternative page.
Do you lock me in?
No. Export contacts to CSV anytime, cancel anytime, and new subscribers get a 30-day money-back guarantee on the first plan payment. See our Terms and Privacy pages.
Can my brokerage run Roost, not just me?
Yes. Volume pricing starts at 10+ seats (20% off) and 25+ seats (30% off), with done-for-you onboarding and team training. Details at myroostcrm.com/brokerages.
See it for yourself — in the actual app
The live demo is the full product with sample data. Click around everything above, no sign-up.