A Follow Up Boss alternative that does the marketing too
Follow Up Boss is a respected real-estate CRM — especially strong at lead follow-up and calling. That's the job it was built to win. My Roost CRM is for agents who want that daily follow-up discipline and the marketing engine in the same login: social posts, email campaigns, SEO tools, listing content, and drafts written in your voice — without stitching together a stack of integrations.
Full app, sample data, no sign-up. Plans $99–$399/agent/mo, 30-day money-back guarantee.
Follow Up Boss optimizes the call. Roost runs the call and the content.
Follow Up Boss
A CRM many teams trust for action plans, lead response, and calling workflows. If your business is high-volume inbound leads and a dialer-first day, FUB is a serious contender — and often the office standard.
My Roost CRM
A full AI platform with CRM at the core: who to call today, outreach drafted in your voice, social and marketing produced in-app, plus an optional 24/7 AI receptionist and vision tools on higher plans. Built so a solo agent or small team can run follow-up and marketing without hiring a VA, ISA, and social manager.
| My Roost CRM | Follow Up Boss | |
|---|---|---|
| Daily priorities | Scored who-to-call list with relationship context and AI-drafted talking points from your history. | Strong action plans and calling workflows — what FUB is known for. |
| Calling & texting | Tap-to-call on every priority row with AI-drafted talking points; texting runs on your Roost number. (A full in-app power dialer is on the roadmap — not shipped yet, and we say so.) | Mature calling-centric workflows; dialer/setup depends on how your team configures FUB. |
| Marketing in one login | Social Suite, email campaigns, flyers, presentations, SEO & reputation tools built in (plan-dependent). | Marketing is typically assembled via third-party integrations you choose and pay for separately. |
| AI that sounds like you | Roost Brain — teach market facts, scripts, and voice once; drafts personalize and improve overnight. | AI features focus more on lead communication than producing a full marketing calendar in your brand voice. |
| Missed-call / after-hours | 24/7 AI voice receptionist answers, qualifies, and books (Ultimate). | Call handling depends on your team, ISA, or dialer setup. |
| Listing & visual content | Vision AI: listing writer, virtual staging, photo enhancement (Ultimate); AI tour videos coming soon. | Not the core FUB job — usually external tools. |
| Pricing | Published flat: $99 / $229 / $399 per agent/mo · 30-day money-back on first plan payment. | Per-user subscription — check followupboss.com for current tiers. |
| Who it's built around | Working agents & small teams; first live workspace is a real California brokerage. | Teams and lead ops that want a battle-tested follow-up CRM, including many large offices. |
| Ownership | Independent product. | Zillow Group (since 2023). |
Comparison reflects our understanding of publicly available information as of July 2026 — always verify current features and pricing on the other product’s own site. Roost features marked Premier or Ultimate are plan-specific; see pricing.
When each one wins
If FUB is the cockpit for calling leads, Roost is the cockpit for running the whole agent business day — calls, nurture, and marketing included. Here's the honest split:
Choose Follow Up Boss if…
- Your team already lives in FUB action plans and won't retrain.
- You depend on a specific FUB integration ecosystem your ops are built around.
- You run high-volume internet leads and want the most battle-tested inbound calling CRM in the category.
- You have (or are hiring) marketing help separately and only need the CRM layer to be excellent at follow-up.
Choose My Roost CRM if…
- You're a solo agent or small team without a full-time ISA and social manager.
- You want follow-up + marketing + content in one login, not five tools.
- You care that AI drafts sound like you — market, scripts, voice — not a generic bot.
- You want public pricing, a 30-day money-back first payment, and a full live demo before you buy.
- You're tired of a cold database and a half-finished content calendar.
What your morning looks like
In Follow Up Boss (typical)
Open action plans → work leads and follow-ups → call/text from your FUB-centered workflow → jump to other tools for social, design, SEO, or listing content.
In Roost
Open Who to call today → contacts ranked with drafts in your voice → log the call → Social Suite and campaigns live in the same app → the Brain keeps learning from what you actually did.
Click through the real UI: try the live demo — sample data, no sign-up.
Moving off Follow Up Boss without losing your book
Switching CRMs is annoying. We designed onboarding so you're not stuck in spreadsheet hell.
- 1
Import your people
Guided setup brings contacts from 15+ CRMs and Google Contacts — including the common export paths teams use when leaving FUB.
- 2
Reconnect lead sources
Zillow, Realtor.com, Facebook Lead Ads, and similar sources flow in through your personal lead webhook (Zapier-compatible).
- 3
Teach the Brain once
About ten minutes on your market, niche, scripts, and how you like to sound.
- 4
Work the same day
You're on a who-to-call list the first day — nothing to install.
Don't want to DIY? Done-for-you onboarding is available — see pricing. And if you request founding access, tell us you're coming from Follow Up Boss; we'll prioritize import help.
What Roost costs (no “call us for a quote”)
| Plan | Price | Best if you need |
|---|---|---|
| Basic | $99/mo | AI CRM, pipeline, email campaigns, calendar & booking |
| Premier (most agents) | $229/mo | Everything in Basic + Social Suite, video messaging, SEO & reputation, Wingman |
| Ultimate | $399/mo | Everything in Premier + 24/7 AI receptionist, Seller Radar, Vision AI |
- Annual: pay for 10 months, get 12.
- Guarantee: first plan payment fully refundable for 30 days for new subscribers — see Terms.
- Founding 25: first 25 paying agents lock plan price for life. Published setup & onboarding fee waived for the first 100.
We don't publish Follow Up Boss's price here — check their site, and when you compare, include what you spend outside FUB on social, design, SEO, and answering tools. Roost isn't a perfect clone of every specialist vendor, but one login covers a large share of that stack, plan-dependent.
Solo and small-team agents switching from FUB
A lot of FUB accounts sit inside large teams. If that's you and the whole office is standardized on FUB, staying can be the right call. If you ARE the team — agent, marketer, and follow-up department in one person — Roost was shaped for that reality: a working California brokerage's daily grind, not a conference-room feature list.
Common questions
Can I move my Follow Up Boss database into Roost?
Yes. Guided onboarding imports contacts from 15+ CRMs and Google Contacts. Lead sources like Zillow, Realtor.com, and Facebook Lead Ads reconnect through your personal lead webhook (Zapier-compatible). Export from FUB, import into Roost, and we help you verify the book landed cleanly.
Does Roost replace the calling workflow FUB is known for?
Roost is built around a daily prioritized who-to-call list, with tap-to-call on every row, texting on your Roost number, and AI-drafted talking points from your history with each contact. It's not a pixel-perfect clone of every FUB action-plan convention — it's a different daily rhythm optimized for relationship temperature plus drafted outreach. The live demo is the fastest way to feel the difference.
What does Roost cost compared to Follow Up Boss?
Roost is flat and public: Basic $99, Premier $229, Ultimate $399 per agent per month, with a 30-day money-back guarantee on the first plan payment for new subscribers. For Follow Up Boss pricing, check followupboss.com — we don't quote other vendors' prices. When you compare, include what you spend outside FUB on social, content, SEO, and after-hours coverage.
Is Roost only for agents who don't buy internet leads?
No. Leads flow into Roost from major portals and ad forms via webhook. Roost is especially strong if a big part of your business is sphere, past clients, and referrals — the relationships that die when follow-up and marketing fall off your plate. If your entire model is maximum-volume portal leads inside a FUB-standardized team, FUB may still fit better.
Which Roost plan is closest to "FUB + my marketing stack"?
Most agents land on Premier ($229/mo) for CRM follow-up plus Social Suite, video messaging, and SEO/reputation. Add Ultimate if you want the 24/7 AI receptionist, Predictive Seller Radar, and Vision AI tools.
Do you lock me in?
No. Export contacts to CSV anytime, cancel anytime, and new subscribers get a 30-day money-back guarantee on the first plan payment. See our Terms and Privacy pages.
Can my brokerage run Roost, not just me?
Yes. Volume pricing starts at 10+ seats (20% off) and 25+ seats (30% off), with done-for-you onboarding and team training. Details at myroostcrm.com/brokerages.
See it for yourself — in the actual app
The live demo is the full product with sample data. Click around everything above, no sign-up.