A Zillow Pro alternative: no annual contract, price on the website
Zillow Pro is Follow Up Boss plus Zillow's own data: when a contact who accepted your My Agent invite browses, saves, or searches on Zillow, you see it, and the CRM prioritizes them for you. That signal is real and nobody else can sell it. What comes with it, per Zillow's terms as reported at launch, is a 12-month initial term, every seat on the account on the same plan, and a price you get from a sales rep. My Roost CRM is the other path: a month-to-month AI CRM with published pricing that runs your daily follow-up and produces your marketing in the same login, built for the agent whose business is their sphere rather than a portal feed.
Full app, sample data, no sign-up. Plans $99–$399/agent/mo, 30-day money-back guarantee.
Zillow Pro sells you Zillow's data. Roost sells you your own database, worked.
Zillow Pro
Follow Up Boss, My Agent, and Agent Profiles in one membership. Its edge is the activity feed: connected contacts who are active on Zillow surface in Smart Lists with AI summaries and AI-drafted outreach. If most of your business arrives as Zillow leads and you want to be the agent they keep seeing on Zillow, this is built for you.
My Roost CRM
A full AI platform with CRM at the core: a scored who-to-call list every morning, outreach drafted in your voice, Seller Radar on your own contacts, social and email marketing produced in-app, and a 24/7 AI receptionist on higher plans. No initial term. Cancel or export whenever you want, and the price is on the website.
| My Roost CRM | Zillow Pro | |
|---|---|---|
| Where the intelligence comes from | Your own database: call and text history, email opens, what you actually did yesterday, and on Ultimate, equity and tenure on owners you already know (Los Angeles County today, more counties being added). Roost has no access to Zillow browsing data. | Zillow's consumer activity on contacts who accepted a My Agent invite: browsing, saves, searches. Their genuine, uncopyable advantage. |
| Daily priorities | Scored who-to-call list with relationship context and AI-drafted talking points from your history. | Smart Lists that surface who is active on Zillow now, plus AI summaries of lead history. |
| Outreach drafts | Roost Brain: teach it your market, scripts, and voice once. Every draft sounds like you, and it re-trains overnight on what you actually did. | AI-generated personalized messages inside Follow Up Boss. |
| Likely-to-list signals | Seller Radar scores your contacts on equity, tenure, and engagement (Ultimate). It reads public records and your own activity rather than portal behavior. | A Likely to List tag on properties tied to your database contacts, drawn from Zillow's data, per launch coverage. |
| Marketing in one login | Social Suite, email campaigns, flyers, presentations, SEO and reputation tools built in, depending on plan. | Not listed in the bundle. Follow Up Boss covers contact organization, outreach, and team coaching; marketing comes from third-party integrations. Check followupboss.com for their current list. |
| Missed-call and after-hours | A 24/7 AI voice receptionist picks up, screens the caller, and puts the appointment on your calendar. Included from Premier (200 min/mo, 500 on Ultimate). | Call handling depends on your team, ISA, or dialer setup. |
| Contract | Month-to-month. Cancel anytime, export to CSV anytime, 30-day money-back on the first plan payment. | 12-month initial term by default, 30 days' notice to cancel, and an early-termination fee equal to the remaining months, per Zillow's terms as reported at launch. Your signed order governs. |
| Seats | Buy one seat or twenty. Volume pricing published for 10+ and 25+. | Every agent seat on the account must be Zillow Pro, with no mixing with plain Follow Up Boss, per Zillow's terms as reported at launch. |
| Pricing | Published flat: $99 / $229 / $399 per agent/mo. Annual pays for 10 months. | Not published on the product page; contact sales. Zillow's launch announcement says Zillow Preferred partner agents get access at no additional cost through 2026. |
| Your brand on Zillow | None. Roost does not put you on Zillow, and nothing we sell can. | Agent Profile brand visibility on Zillow listings, the homepage, and email, per followupboss.com, plus persistent My Agent branding for connected buyers. |
| Ownership | Independent product. | Zillow Group. |
Comparison reflects our understanding of publicly available information as of August 2026 — always verify current features and pricing on the other product’s own site. Roost features marked Premier or Ultimate are plan-specific; see pricing. Other product names are trademarks of their respective owners; My Roost CRM is independent and is not affiliated with, endorsed by, or sponsored by them.
Where Roost stops
Roost cannot show you when a contact browses Zillow. Nobody but Zillow can, and if that signal is what you are buying, no Zillow Pro alternative closes that gap, including this one. Roost also does not put your face on Zillow listings, has no power dialer yet (tap-to-call with AI talking points on every priority row, texting on your Roost number, dialer on the roadmap), and does not carry Follow Up Boss's large integration catalog. Leads flow in from anything that can send a webhook, including Zillow itself, but a stack wired around FUB's connected apps would need rebuilding.
Zillow Pro is built for…
- Agents and teams whose pipeline is mostly Zillow leads, where seeing the buyer's Zillow activity changes the next call.
- Zillow Preferred partner agents, who per Zillow's announcement get access at no additional cost through 2026.
- Teams already standardized on Follow Up Boss who can commit the whole roster for a year.
- Agents who want to be the persistent agent a buyer sees on Zillow throughout their search.
Choose My Roost CRM if…
- Your business is sphere, past clients, and referrals, the people who never show up in a portal feed.
- You will not sign a 12-month term with a termination fee for a CRM.
- You are the agent, marketer, and follow-up department in one person and need someone to produce the marketing as well as queue the calls.
- You want a price on the website, a full live demo before you buy, and a CSV export whenever you want out.
- You miss calls during showings and want them answered, qualified, and booked without hiring anyone.
What your morning looks like
In Zillow Pro (typical)
Open Follow Up Boss → Smart Lists show which connected contacts were on Zillow → read the AI summary → send the AI-drafted message → jump to other tools for social, design, SEO, or listing content.
In Roost
Open Who to call today → contacts ranked from your own history with drafts in your voice → log the call → Social Suite and campaigns live in the same app → the Brain keeps learning from what you actually did.
Click through the real UI: try the live demo — sample data, no sign-up.
Moving off Zillow Pro without losing your book
Your contacts are yours. Export them from Follow Up Boss and bring them over; the Zillow activity data stays with Zillow.
- 1
Import your people
Guided setup brings contacts from 15+ CRMs and Google Contacts, including the standard Follow Up Boss export.
- 2
Keep your Zillow leads flowing
Zillow, Realtor.com, Facebook Lead Ads, and similar sources land through your personal lead webhook (Zapier-compatible). You can be a Zillow advertiser and a Roost user at the same time.
- 3
Teach the Brain once
About ten minutes on your market, niche, scripts, and how you like to sound.
- 4
Work the same day
You are working a call list on day one, and there is nothing to install.
Check your Zillow Pro order for its initial term and cancellation window before you switch; early termination carries a fee under their terms as reported at launch. This is not legal advice and your signed order governs. Roost's 30-day money-back on the first plan payment means you can trial in parallel before you give notice.
What Roost costs (no “call us for a quote”)
| Plan | Price | Best if you need |
|---|---|---|
| Basic | $99/mo | AI CRM, pipeline, email campaigns, calendar & booking |
| Premier (most agents) | $229/mo | Everything in Basic + 24/7 AI receptionist (200 min), Social Suite, video messaging, SEO & reputation, Wingman |
| Ultimate | $399/mo | Everything in Premier + 500 receptionist minutes, Seller Radar, Vision AI |
- Month-to-month. No initial term, no termination fee.
- Annual: pay for 10 months, get 12.
- Guarantee: first plan payment fully refundable for 30 days for new subscribers. See Terms.
- Founding 25: first 25 paying agents lock plan price for life. Published setup & onboarding fee waived for the first 100.
We don't publish Zillow Pro's price here because Zillow doesn't; get the number from their rep and put it beside ours. Then add what the contract commits you to for the year, and what you spend outside Follow Up Boss on social, design, SEO, and answering tools. Roost is not a clone of every specialist vendor, but one login covers a large share of that stack, depending on your plan.
Solo and small-team agents looking past Zillow Pro
Zillow Pro is strongest for the agent whose pipeline is Zillow's pipeline. If that is you and the data feed pays for the term, it may be the right call. If most of your deals come from people who already know you, the browsing signal is worth less and the year-long commitment costs the same. Roost is built for that agent. It came out of a working California brokerage, it keeps follow-up and marketing in one place, and it has no contract.
Common questions
What is Zillow Pro, exactly?
A Zillow membership for agents that, in Zillow's words, brings together Follow Up Boss (the CRM Zillow acquired in 2023), My Agent (persistent agent branding for connected buyers on Zillow), and Agent Profiles. The new part is the data: contacts who accept a My Agent invite have their Zillow browsing, saves, and searches surfaced inside Follow Up Boss, with Smart Lists, AI summaries, and AI-drafted outreach built on it. It launched nationwide on July 9, 2026.
Can Roost show me when my contacts browse Zillow?
No. That data belongs to Zillow and only Zillow Pro can surface it. Roost's intelligence comes from your own database: call and text history, email engagement, and on Ultimate, equity and tenure data on owners you already know (Los Angeles County today, more counties being added). If the Zillow feed is the reason you are shopping, Roost is not a substitute for it.
What does Zillow Pro cost compared to Roost?
Zillow does not publish a standard price on the product page; per launch coverage, pricing is specified in each customer's order, and Zillow's own announcement says Zillow Preferred partner agents get access at no additional cost through 2026. Roost is flat and public: Basic $99, Premier $229, Ultimate $399 per agent per month, with a 30-day money-back guarantee on the first plan payment for new subscribers. Get their number from a rep and compare it with the term attached.
What are Zillow Pro's contract terms?
As reported at the nationwide launch: a 12-month initial term by default, monthly billing that renews month to month after the term, cancellation notice at least 30 days before the next billing date, and an early-termination fee equal to the monthly charge times the unbilled months remaining. Every agent seat on the account must be on Zillow Pro. Verify against your own order; terms can change and your signed order governs. Roost has no initial term.
Can I use Roost and still buy Zillow leads?
Yes. Zillow leads flow into Roost through your personal lead webhook the same way Realtor.com and Facebook Lead Ads do, and land scored on your call list. Advertising on Zillow and running your CRM elsewhere are separate decisions. What you give up is the Zillow Pro activity feed and the on-Zillow branding, not the leads.
Can I move my Follow Up Boss database into Roost?
Yes. Guided onboarding imports contacts from 15+ CRMs and Google Contacts, including the standard Follow Up Boss export. Export from FUB, import into Roost, and we help you verify the book landed cleanly. Zillow activity history does not export; it stays in Zillow's system.
Does Roost lock me in?
No. Export contacts to CSV anytime, cancel anytime, and new subscribers get a 30-day money-back guarantee on the first plan payment. See our Terms and Privacy pages.
See it for yourself — in the actual app
The live demo is the full product with sample data. Click around everything above, no sign-up.