A CINC alternative for agents who grow without buying leads
CINC is built around one engine: paid advertising. It runs Google and Facebook campaigns, captures buyers and sellers on IDX sites, and works them with behavioral messaging. If that engine is your business model, it's a serious platform. My Roost CRM is built for the opposite starting point — the people already in your phone. Daily who-to-call priorities, marketing produced in your voice, flat published pricing, and no ad budget required to see value in week one.
Full app, sample data, no sign-up. Plans $99–$399/agent/mo, 30-day money-back guarantee.
Bought leads vs the book you already have
CINC
Growth is a function of media spend: campaigns run, leads land on an IDX site, automation and conversation intelligence work them, and agents convert. Turn the spend off and the engine slows.
My Roost CRM
Growth is a function of follow-through: every contact scored, a daily who-to-call list with drafted talking points, and marketing produced for you so your sphere hears from you consistently. Leads you buy elsewhere flow in through your webhook and get the same treatment.
| My Roost CRM | CINC | |
|---|---|---|
| Where growth comes from | The database you already own — sphere, past clients, referrals, and leads from any source you already pay for. | Paid ad campaigns the platform runs for you, feeding an IDX site. |
| Cost to see results | Your subscription. No media budget required for the daily call list, marketing, or follow-up to work. | Subscription plus ongoing ad spend — the lead engine only produces while the campaigns run. |
| What happens to old leads | Contacts are re-scored nightly; Predictive Seller Radar surfaces who in your database is most likely to list next (Ultimate). | Behavioral automation and conversation intelligence work the pipeline; the emphasis is on new lead flow. |
| Marketing beyond lead nurture | Social Suite, email campaigns, listing content, flyers, presentations, SEO & reputation tools built in (plan-dependent). | Focused on lead capture and conversion; brand and content marketing usually live elsewhere. |
| AI that sounds like you | The Brain learns your market, scripts, and voice once — every draft comes out in your words. | AI centers on speed-to-lead and text conversation handling rather than producing your marketing. |
| After-hours calls | 24/7 AI voice receptionist answers, qualifies, and books — included from Premier (200 min/mo, 500 on Ultimate). | 24/7 text-based conversation intelligence; check with them on voice coverage for your plan. |
| Pricing | Published flat: $99 / $229 / $399 per agent per month, plus a published one-time setup fee. No annual commitment, 30-day money-back guarantee. | Quoted by team size — check cincpro.com for current terms. |
Comparison reflects our understanding of publicly available information as of August 2026 — always verify current features and pricing on the other product’s own site. Roost features marked Premier or Ultimate are plan-specific; see pricing.
When CINC might fit you better
If your business plan is buying leads at volume and converting them with a team, CINC is built for exactly that and Roost is not a replacement for it. Roost has no ad-buying engine — paid ads are an optional done-for-you add-on on ad accounts you own, not a lead machine bundled into the subscription. If you have real ad budget, a team to work the volume, and speed-to-lead is your whole competitive edge, stay where the volume is.
Choose CINC if…
- Buying leads at volume is your actual business model.
- You have consistent monthly ad budget and want the vendor to run it.
- You have a team big enough to work high lead volume quickly.
- Speed-to-lead on new inquiries is your main competitive edge.
- You want lead gen and CRM bought as one thing from one vendor.
Choose My Roost CRM if…
- Most of your business comes from people who already know you.
- You'd rather spend on the tool than on media every month.
- You want your marketing and social produced, not just your leads nurtured.
- You're solo or a small team without an ops or marketing hire.
- You want every price published before you talk to anyone.
What your week feels like
CINC-oriented (paid-lead team)
Campaigns run → new leads land → speed-to-lead matters most → automation and text intelligence qualify → agents convert what's hot → repeat next month's spend.
In Roost
Open Who to call today → drafts in your voice → log the call → Social Suite and campaigns in the same login → the Brain learns overnight → the AI receptionist catches what you miss (from Premier).
Click through the real UI: try the live demo — sample data, no sign-up.
Moving from CINC without losing your book
The leads you already paid for are yours. Bring them over and keep working them — and if you keep running ads anywhere, point the forms at Roost so nothing changes about how leads arrive.
- 1
Export & import
Export contacts to CSV; guided onboarding imports from 15+ CRMs and Google Contacts, with dedupe on the way in.
- 2
Reconnect lead sources
Your personal lead webhook (Zapier-compatible) takes Facebook Lead Ads, portal leads, and your own site forms.
- 3
Teach the Brain (~10 minutes)
Market, scripts, voice — once. Every draft after that sounds like you.
- 4
Work the same day
A real who-to-call list on day one, built from the database you just imported.
Done-for-you onboarding is an optional add-on — see pricing.
What Roost costs (no “call us for a quote”)
| Plan | Price | Best if you need |
|---|---|---|
| Basic | $99/mo | Full AI CRM & pipeline, email campaigns, calendar & booking |
| Premier (most agents) | $229/mo | + 24/7 AI receptionist (200 min), Social Suite, video messaging, SEO & reputation, Wingman |
| Ultimate | $399/mo | + 500 receptionist minutes, Predictive Seller Radar, Vision AI |
- Setup & onboarding fees are published by plan ($79/$199/$599) and waived for the first 100 paying agents.
- Annual: pay for 10 months, get 12. Cancel anytime; 30-day money-back on the first plan payment.
We don't quote other vendors' prices — check cincpro.com for theirs. When you compare, count the ad spend separately from the subscription; it's the part that has to keep going for the lead engine to keep producing.
Paid ads — the honest scope
Roost is not a lead-buying platform and doesn't pretend to be. Paid Ads Management is an optional add-on where we build and run Instagram, Facebook, TikTok and Google campaigns on ad accounts you own — you keep the accounts, the audiences, and the data. That's deliberately a service you choose, not an engine your subscription depends on.
Common questions
Can I move my CINC database into Roost?
Yes — export your contacts to CSV and they import as part of guided onboarding, alongside imports from 15+ CRMs and Google Contacts. Leads you already paid for stay yours and get scored into your who-to-call list on day one.
Does Roost generate leads like CINC does?
Not the same way, and we'd rather be plain about it. CINC's subscription includes an ad engine that buys leads for you. Roost's lead generation is your own database, your site forms, embeddable tools like the home-value estimator, and any paid source you already run — all landing through your lead webhook. If you want ads run for you, that's an optional add-on service on ad accounts you own.
What does Roost cost compared to CINC?
Roost publishes flat per-agent pricing: $99 Basic, $229 Premier, $399 Ultimate per month, plus a published one-time setup fee ($79/$199/$599, waived for the first 100 paying agents). No annual commitment and a 30-day money-back guarantee. CINC quotes by team size — check cincpro.com. The comparison worth doing is total monthly cost including ad spend, not subscription against subscription.
I still want to buy leads. Can I use Roost?
Yes, and plenty of agents should. Point any paid source — Facebook Lead Ads, portals, your own campaigns — at your Roost lead webhook and those leads arrive scored, source-tagged, and on your call list. Roost handles the follow-through; you keep whatever lead source works for you.
Which Roost plan should a CINC switcher start on?
Premier at $229/mo is where most land: it adds the Social Suite, video messaging, SEO and reputation tools, and the 24/7 AI receptionist with 200 answered minutes a month. Ultimate adds Predictive Seller Radar, which is the closest thing to a lead engine that doesn't cost media — it surfaces who in your existing database is most likely to list next.
See it for yourself — in the actual app
The live demo is the full product with sample data. Click around everything above, no sign-up.