A Chime CRM alternative — and yes, Chime is now Lofty
If you're searching for a Chime alternative, know the name changed: Chime Technologies became Lofty in late 2023 — same company, same platform, anchored on IDX websites and paid lead generation for teams. My Roost CRM starts from the other end: your existing database and daily follow-up, with an AI trained on your voice, and every price published on the pricing page instead of a sales call.
Full app, sample data, no sign-up. Plans $99–$399/agent/mo, 30-day money-back guarantee.
| My Roost CRM | Chime (Lofty) | |
|---|---|---|
| The name | My Roost CRM — one product, one name. | Chime Technologies rebranded to Lofty in November 2023; older reviews and contracts say Chime, the product today says Lofty. |
| Starting point | Your book of business — daily who-to-call priorities, drafted outreach, relationship temperature. | IDX website + paid lead-generation funnels feeding a team CRM. |
| Pricing | Published flat plans: $99 / $229 / $399 per agent per month. 30-day money-back guarantee. No quote call. | Packaged/quoted pricing — talk to their sales team for current numbers. |
| AI | The Brain learns your market facts, scripts, and voice; drafts, social posts, and listing content sound like you. | AI assistant focused on lead conversation and nurture on their platform. |
| Solo-agent fit | Designed to run without an assistant or marketing hire; live demo to verify in 5 minutes. | Feature depth is aimed heavily at teams running paid lead pipelines. |
Comparison reflects our understanding of publicly available information as of July 2026 — always verify current features and pricing on the other product’s own site. Roost features marked Premier or Ultimate are plan-specific; see pricing.
When Chime / Lofty might fit you better
If your growth model is paid lead generation at team scale — ad spend feeding an IDX site, routed to buyer agents on a roster — the Lofty bundle is built exactly for that. Roost is the better fit when your business runs on your database and referrals, you want your marketing produced (not just hosted), and you want the price before the phone call. For the current-name comparison, see our Lofty page too.
Common questions
Is Chime CRM still a thing?
The product lives on, but the company renamed itself Lofty in November 2023. If you're evaluating 'Chime' today, you're evaluating Lofty.
Can I bring my Chime/Lofty contacts to Roost?
Yes — guided onboarding imports contacts from 15+ CRMs and Google Contacts, and your lead sources reconnect through a personal lead webhook (Zapier-compatible).
Does Roost include an IDX website like Chime/Lofty?
As an optional add-on: a fully custom site with live MLS/IDX search from $999 build + $149/mo. It's never required — the CRM, marketing, and AI work with the website you already have.
What does Roost cost compared to Chime/Lofty?
Roost's pricing is published flat per agent: $99 Basic, $229 Premier, $399 Ultimate per month, cancel anytime, with a 30-day money-back guarantee. Lofty's pricing is packaged/quoted — check their site; we don't quote other vendors' prices.
Where can I see the comparison under the current name?
Our Lofty comparison covers the same product under its current name: myroostcrm.com/compare/lofty-alternative.
See it for yourself — in the actual app
The live demo is the full product with sample data. Click around everything above, no sign-up.