A Zillow Showcase alternative: own the page instead of renting it
Zillow Showcase is real: your listing gets AI media, interactive floor plans, and better placement — on Zillow's website, under Zillow's brand, priced by quote from their rep. A Roost Listing Showcase takes the same premium-presentation dollars and buys the home its OWN website: your domain, your brand, private-tour booking wired to your CRM, and every single inquiry yours alone. One is a nicer page in their mall. The other is an asset with your name on the sign.
Full app, sample data, no sign-up. Plans $99–$399/agent/mo, 30-day money-back guarantee.
| My Roost CRM | Zillow Showcase | |
|---|---|---|
| Whose asset is it? | The agent's own website on its own domain — the link on the yard sign, yours to keep. | An upgraded page on zillow.com — it lives on their platform, under their brand. |
| What surrounds the home | Nothing. One property, undivided attention, your branding only. | Zillow's ecosystem — similar-homes modules, ads, and the rest of the marketplace. |
| Where inquiries go | Straight into your Roost — scored, source-tagged to the listing, on tomorrow's who-to-call list. | Through Zillow's platform and programs — engagement happens inside their system. |
| Seller-facing pitch | "Your home gets its own website" — a listing-appointment line sellers remember. | "Your home will look better on Zillow" — real, but it's still Zillow's page. |
| Traffic | No built-in audience — honest. It earns visits via the sign QR, social shares, your marketing, and owning the address search. | Zillow's massive built-in audience — their genuine advantage, plainly stated. |
| Pricing | $299 one-time per listing, published — first-year domain included, hosted for the life of the listing. | Quote-based and market-specific; reported quotes vary widely — ask a Zillow rep for your market's number. |
| When the listing closes | The site (and its inquiry history in your CRM) remains your record and your portfolio piece. | The premium presentation ends with the listing. |
Comparison reflects our understanding of publicly available information as of July 2026 — always verify current features and pricing on the other product’s own site. Roost features marked Premier or Ultimate are plan-specific; see pricing. Other product names are trademarks of their respective owners; My Roost CRM is independent and is not affiliated with, endorsed by, or sponsored by them.
Where Roost stops
A Roost Listing Showcase does not put your listing higher in Zillow's search results, and nothing we sell can. No audience a standalone site attracts is the size of a portal's. What one buys you is different in kind: your listing appears on Zillow for free through the MLS regardless, and the Listing Showcase is the premium layer you own outright — its own domain, your branding, your lead capture, still yours after the listing closes. If paid placement inside a portal's audience is specifically what you're shopping for, that's not what this is.
Common questions
Does a Roost Listing Showcase replace my Zillow listing?
No — and it doesn't try to. Your listing syndicates to Zillow through the MLS automatically, free. The Listing Showcase is the premium layer you own: the home's dedicated website on its own domain, with your brand and your lead capture.
Do the two do the same thing?
No. One is paid placement inside Zillow's audience for as long as you're paying; the other is a website you own outright for the yard sign, social shares, and the listing presentation. They solve different problems — and only one of them is an asset that's still yours when the listing closes.
What exactly do I get for $299?
A custom-designed single-property website (see a real one: the Tamarisk Legacy build on our websites page), built from your photos and copy, live in days — first-year address domain included, hosted for the life of the listing, forms and tour-booking wired to your Roost, QR code for the sign. One revision round included; bigger builds scope up from there.
What does Zillow Showcase cost compared to this?
Zillow prices Showcase by market through their reps and doesn't publish a national rate card, so we won't quote their numbers — reported quotes vary widely by market and home price. Ours is published: $299 one-time per listing. Get their quote, put the two side by side, and decide what your premium dollars should buy.
Will the home's website actually get traffic?
Honestly: not by itself — no standalone site out-traffics Zillow. It wins the searches that matter for one home (the address itself), looks incredible when shared, and turns the yard-sign QR and your marketing into captured, owned leads instead of platform engagement. That's the job.
See it for yourself — in the actual app
The live demo is the full product with sample data. Click around everything above, no sign-up.