We run your ads. You own everything.
Running ads well is a real skill with a real time cost: audiences, creative that stops the scroll, budgets that need daily babysitting, and platforms that change the rules monthly. We do that work — build the campaigns, make the creative, watch the spend — on ad accounts you own, sending every click to a page wired into your Roost. If we ever part ways, you keep the accounts, the audiences, the data, and every lead.
From $299/mo management + your ad spend · 90-day initial commitment, month-to-month after — ads need time to learn, and so do we
Why agents hand us the ads
Skill
Ads are a second job
Targeting, creative fatigue, bid strategies, pixel setup, platform policy for housing ads — done right it's hours a week, done wrong it's money on fire. You sell houses; we watch the dashboards.
System
Clicks land in a machine, not a void
Most agent ads point at a homepage and hope. Ours point at a funnel built for the offer, and every lead lands in your Roost — scored, source-tagged, on your who-to-call list the same day. The ad is only half the system; you're buying both halves.
Ownership
Your accounts, your data, always
We work inside ad accounts you own. Fire us anytime after the initial 90 days and you walk away with the accounts, the pixel history, the audiences, and every lead ever captured. Plenty of agencies keep those hostage. We think that's the whole game, so we don't.
What $299/mo includes
- Campaign strategy for your market and offer — sellers, buyers, or a listing push
- Ad creative included — images and copy in your brand, refreshed when performance says so
- Instagram, Facebook, TikTok, and Google — we run the platforms that fit your offer, not all four for the sake of it
- Housing-ads compliance handled (Fair Housing rules restrict targeting — we build inside them)
- Landing wired to your Roost — leads scored, tagged to the campaign, on your who-to-call list
- Daily budget monitoring so nothing quietly burns money
- A monthly plain-English report: what we spent, what it got, what we're changing
- Set up on ad accounts you own — you keep everything, always
How it works
- 1
Pick the offer & budget
We agree what we're promoting and your monthly ad spend — plan for at least $300/mo in spend on top of management; we'll set the right floor for your market together.
- 2
We build the system
Ad accounts (yours), pixel, audiences, creative, and the landing page the clicks go to.
- 3
Campaigns go live
We watch daily, adjust weekly, and refresh creative before it wears out.
- 4
You work the leads
They arrive in your Roost scored and tagged — your job is the follow-up call, and Roost tells you who to call first.
The landing half of the system is the funnel add-on or a page on your custom website — ads work best pointed at a page with one job.
The honest part: nobody can promise you a cost-per-lead
Any agency that guarantees "X leads at $Y each" is guessing with your money — results depend on your market, your budget, your offer, and the platforms' moods. What we promise instead: your money watched daily, creative that gets refreshed, Fair-Housing-compliant targeting, leads that land in your CRM instead of a spreadsheet, and a monthly report with real numbers. That's what's controllable, so that's what we sell.
Common questions
How much ad spend do I need?
Ad spend is separate from the $299/mo management fee and goes straight to the platforms from your own account. We recommend planning at least $300/mo in spend — below that, the platforms can't gather enough data to optimize. We'll recommend a realistic number for your market before anything launches.
Why a 90-day initial commitment?
Because the first weeks are the learning phase — the platforms are finding your audience and we're finding what creative works. Judging paid ads on week two is how agents conclude "ads don't work." After 90 days it's month-to-month, cancel anytime.
Who owns the ad accounts?
You do — always. We build and manage inside accounts registered to you. If you leave, you keep the accounts, pixel history, audiences, creative, and every lead. No hostages.
Which platforms will you run?
Instagram, Facebook, TikTok, and Google, chosen per offer — a listing push behaves differently than a seller-lead campaign. We'd rather run two platforms well than four thinly.
Do you guarantee leads or ROI?
No — and we'd worry about anyone who does. Ads have too many variables outside anyone's control to promise outcomes honestly. We guarantee the work: daily monitoring, included creative, compliant targeting, CRM-wired landing, and a monthly plain-English report.
What about Fair Housing rules?
Housing ads are a special category on the major platforms — targeting by demographics is restricted, and violating it can get your account banned. We build campaigns inside those rules from day one.
Do I need to be a Roost subscriber?
Yes — the point is leads landing scored on your who-to-call list, so it's sold as a Roost add-on. Roost also lets you log your ad spend as a business expense, so the cost shows up honestly in your numbers.
Your ads, run by people who answer to you
Request founding access and mention paid ads — tell us your market and rough budget. We'll reply by email with an honest read on whether ads even make sense for you yet. No cold calls.